I'm an experienced marketing director and ex-CMO.
Perfectly trilingual, with 15 years experience building and scaling online businesses.
I’ve got a huge passion for growing digital business models: from testing to building and scaling.
Got an online business you want to grow?
I've managed huge accounts and worked with multiple tools, ranging from Ads editor, Adobe, Optimizely to writing my own scripts for manual bidding optimisations (those were the times...)
Technical, on-site or linkbuilding. I've crawled websites, written recomendations for devs, pulled enormous keywords lists, briefed writers for content and have written my fair share of SEO-content myself. With tools like screamingfrog, Ahrefs, Google Search console, Surfer SEO, Semrush and many others.
I've either played around in or built products myself using: Shopify, Prestashop, Wordpress, Softr, Squarespace, Webflow and have worked on custom projects briefing devs to build a tailored solution (which I wouldn't necessarily recommend :)
Data en Analytics
I've drafted and implemented measurement plans using both Google and Adobe Analytics. From 'easy' set-ups to complicated cross-domain e-commerce. Built a custom-made A/B testing tool since none of the existing ones did what I wanted. I'm the one heckling everyone when they're not using the proper utm's.
I've managed both organic and paid social on FB, Instagram and LinkedIn. Across all parts of the funnel, from awareness to conversion. I use (and hate) business manager and am still looking for thé perfect scheduling tool after having tried most of them.
What's acquisition without retention and activation? I've set-up customer journeys and funnels using Mailchimp, Mailerlite, Adobe, ActiveCampaign and Hubspot.
What's the impact? I'll help you measure it. Whether it's to increase conversion rates on your website, optimise ROI through paid advertising, I'll help you quantify the exact impact of any action before you decide to scale.
Growth hacking, growth marketing, ... Quick experimentation and iteration. Data-driven and scalable. It's a mix of all other skills, in an agile framework. It's in my DNA.
Who can I help?
Just launching? I've lived through it. With my extensive skillset I can quickly help you build, test and validate your business ideas.
Already had some growth and it's now time to scale? I help you plan and strategise for the next steps of your marketing and what that means in terms of actions, budget and team.
You're a tanker in search of a speedboat? I help bring in a fast-paced approach to unlock new business models and growth.
I never thought I'd be working in marketing or be a manager. Turns out I'm quite an awesome marketing manager.
My past experiences include a role as CMO for Newpharma and VP demand generation for Sortlist.
15 years in marketing and over ten years as teamlead, CMO and VP. I've spent loads of time strategically building and managing marketing teams.
I quickly spot sensitivities, challenges and opportunities in a team. For a stronger whole based on rock solid elements.
In the end, it's all about results and growth. Even (or especially?) building and managing a team. Growth for your company, your team and yourself.
I got my training and experience in startups and scale-ups. This means I'm no-nonsense, to the point and efficient. No fluff, maximum impact.
What others say.
There are some people/managers who leave a strong mark on your career. Ilse is one of them.
She is able to give you the guidance and direction, whilst motivating you, has a strong vision and leave you space without any unnecessary pressure. With Ilse, you are not a resource, you are part of the solution.
If I have the chance to work for or with her in the future, it will be without any hesitation and with a great pleasure.
Customer Journey Activator
Ilse is a bad ass female marketer with a free spirit and an incredible sense of professionalism. Feet on the ground, she goes to the essence of things and help you achieve your goals and aspirations. Very good listener, she manages her team with care in the respect of everyone's personality. With Ilse, you are sure your business is in good hands and you are going to reach unexpected heights.
Digital Marketing / Growth
Ilse was my Manager for 2 years, what an incredible experience! She has an exceptional expertise in Marketing, from SEA to analytics and all kind of acquisition, partnerships and performance campaigns. She has strong analytical skills, masters ROI and negociation. Moreover, she is a great team leader, her human values are gold. I found her expertise both inspiring and motivating!